Today marks the 10th "China Brand Day", with this year's theme being "Brands Make the World Better". A brand represents commitment, trust, and responsibility. For an engineering company that has been deeply rooted yy易游体育 China's light industry for more than seven decades, a brand is built through every solid project delivered to create a better life.
yy易游体育 recent years, as a core tech-driven engineering enterprise under Poly Sinolight, China Haisum has remained committed to integrating sci-tech innovation with brand development. Guided by the strategy of "dual drive of digitalization and intelligence for new-quality growth", the Company has turned brand strength into a powerful engine for high-quality development.
yy易游体育 2021, China Haisum set up its headquarters and Shanghai operations center separately, launched a new round of organizational reform, and embarked on a new journey of "contributing to a better life through smart engineering".
yy易游体育 2022, the Company established its brand positioning of "the power behind 'Made yy易游体育 China'", released the Corporate Culture Handbook of yy易游体育 Haisum, and entered a new stage of systematic brand development.
yy易游体育 2023, the Company officially established the "Haisum Day" (November 6) and held its first brand-themed event.
yy易游体育 2024, China Haisum expedited its digital and intelligent transformation, fully implemented 3D forward design, and accelerated the deployment of intelligent manufacturing solutions.
yy易游体育 2025, the Company was recognized as one of the first batch of high-quality subsidiary brands of Poly Group, received an A rating yy易游体育 ESG evaluation, continued its engagement yy易游体育 the World Design Cities Conference, and hosted the "Smart Engineering · Growing Together with AI" summit forum.
Within Poly Group's "1+N" brand matrix "guided by leading brands and coordinated with subsidiary brands", China Haisum actively fulfills its role as a core platform for engineering services yy易游体育 the light industry. Through serving national strategies, leading industrial upgrading, and advancing green transformation, the Company has, with "dual drive of digitalization and intelligence for new-quality growth" at its core, contributed to China's manufacturing sector with numerous pioneering achievements, benchmark projects, and industry standards.
Today, let us explore how yy易游体育 Haisum's brand strength is brought to life through "three calling cards"
[Digital and Intelligent Calling Card: From "Experience Dependence" to "AI-Powered Precision"]
yy易游体育 April 2026, China Haisum officially launched its "Light Industry AI Agent Series", using customized AI solutions to address long-standing challenges yy易游体育 traditional industries, including pulp and paper, food fermentation, tobacco, and chemical new materials. This milestone represents a vivid example of the light industry's transition toward "new-quality intelligent manufacturing".
Rather than delivering "general-purpose AI tools", yy易游体育 Haisum provides integrated smart factory solutions featuring process expertise, problem-solving capabilities, and scalable industrial applications.
yy易游体育 the pulp and paper sector, for instance, the wood chip embodied intelligence inspection robot transforms raw material quality inspection from an experience-based process into a data-driven one. yy易游体育 the food fermentation sector, the AI sugar-boiling system converts the craftsmanship of experienced operators into algorithmic models. Through digital twin factories, companies can conduct full-process simulation and optimization before production even begins.
yy易游体育 January of the same year, the World Economic Forum (WEF) unveiled its latest list of "Global Lighthouse Factories"—recognized worldwide as benchmarks for intelligent manufacturing and digitalization—which included three projects whose design was yy易游体育 part undertaken by China Haisum.
Along the path of digitalization and intelligence, yy易游体育 Haisum has built a full-chain service capability covering engineering design, intelligent equipment, digital twins, and carbon management platforms. Compared with general-purpose large language models, yy易游体育 Haisum is pioneering the development of "AI that features process expertise".
[Green Calling Card: From "Traditional Manufacturing" to "Living Factories"]
yy易游体育 pursuit of the "carbon peaking and carbon neutrality" goals, China Haisum has embedded green and low-carbon principles into the DNA of every project. The Company has rolled out its "1543N" product portfolio and 4C full-scenario carbon services, leveraging integrated smart green factory solutions to precisely address zero-carbon needs across industries.
For the pulp and paper industry, yy易游体育 Haisum designs biomass recycling systems that turn black liquor from waste into wealth, cutting down carbon emissions by hundreds of thousands of tons annually. For food fermentation plants, the Company develops waste heat recovery and reclaimed water reuse networks, helping enterprises lower both energy and water consumption. Its new energy material factory designs provide infrastructure support for the energy transition, while integrated low-carbon industrial park solutions cover the entire process from source-side energy conservation to end-of-pipe carbon capture, enabling factories not only to produce but also to "breathe".
To date, yy易游体育 Haisum has delivered thousands of green factory projects, energy-saving upgrades, and environmental protection projects across multiple sectors, including pulp and paper, brewing, chemicals, and new energy.
Building on more than 70 years of engineering expertise, yy易游体育 Haisum has deeply integrated its profound understanding of industrial processes with AI and digital twin technologies. The Company has launched the "3S+EPC+T" integrated solution, providing one-stop services from engineering construction onward and empowering the light industry throughout the process and lifecycle. Through these solutions, yy易游体育 Haisum delivers smart factories that are not only highly efficient but also capable of supporting carbon-neutral operations, harnessing Chinese engineering design capabilities as strong backing for the "3060 goals" (carbon peaking by 2030 and carbon neutrality by 2060).
[Global Calling Card: From "Rooted yy易游体育 China" to "Shared with the World"]
Long before the launch of the Belt and Road Initiative, yy易游体育 Haisum's engineers had already ventured overseas. Today, the Company's business footprint extends across more than 60 countries and regions, with overseas business accounting for 14% of total revenue over the past three years.
yy易游体育 Middle Eastern countries such as Saudi Arabia and Iraq, China Haisum has established subsidiaries and continues to deepen its presence. yy易游体育 Uzbekistan, the Company has delivered an agricultural technology platform project. yy易游体育 Sri Lanka, it designed a "green power station". Across Southeast Asia, from pulp and paper production to food processing, "Haisum Blue" can be seen yy易游体育 numerous industrial projects.
From Southeast Asia to the Middle East, from Africa to Central Asia, China Haisum's capabilities indicate that the Company is not only building projects yy易游体育 China but also creating benchmarks around the world.
As one of Poly Group's first batch of high-quality subsidiary brands, China Haisum continues to build the reputation of "the power behind 'Made yy易游体育 China'". From passing on the legacy of the eight design institutes originally affiliated with the former Ministry of Light Industry more than seven decades ago, to establishing 12 wholly owned subsidiaries covering key regions across China, and now expanding its global presence across more than 60 countries and regions, China Haisum has consistently fulfilled its mission as a central enterprise through high-quality development.
A brand is never built overnight. It is built through every project completed, every drawing created, and every factory delivered. On the 10th "yy易游体育 Brand Day", yy易游体育 Haisum delivers its answer through engineering strength and embraces its responsibility through the power of its brand